Based on the results of pitching startup projects, namely ecological solutions in the direction of sustainable development for the cosmetics industry, L'Oréal Ukraine started cooperation with Releaf — a Ukrainian startup that developed a unique technology for paper production from fallen leaves.

The startup has already received an order for the production and supply of packaging paper for products, which, in turn, will make it possible to use it for warehouse operations. According to the technology, fallen leaves are separated from garbage, dried and granulated. Granulated raw materials are combined with waste paper in the appropriate proportion. And already from the rolls, the contractor makes paper bags and other products for Re-leaf.

Kateryna Zakharash, director of corporate communications at L'Oréal Ukraine:

"We have been cooperating with Sector X for more than 2 years. Based on the results of 2020, L'Oréal Ukraine continued work with the Supplio startup and uses the first module of the automated CRM platform to replenish product stocks. All our activities are integrated according to the model of sustainable development. In 2020, the L'Oréal Group reduced the amount of waste generated by 48% and reduced printing volumes by three times in Ukraine. We have already launched in Ukraine packaging from recycled plastic, a cardboard tube, a system for re-filling the bottle with aroma, and 8 of our brands have already joined the initiative to sort packaging from cosmetic products. Therefore, we are very happy to announce the partnership with Releaf as the next step in the direction of sustainable development."

You can apply for participation in the Sector X acceleration program on the platform. Both off-the-shelf solutions and idea-stage startups that create an innovative beauty product or service capable of revolutionizing the industry and environmental solutions in the direction of sustainable development for the cosmetics industry are accepted. L'Oréal also collaborates with STATION F, the largest startup campus located in Paris, and Founders Factory, a leading digital accelerator in London.

About the L'Oréal company

L'Oréal is the No. 1 cosmetic Group in the world. The company's unique portfolio includes 35 world-famous brands, such as L'Oréal Paris, Garnier, La Roche Posay, Lancome, Yves Saint Laurent, Giorgio Armani, Kerastase and others. The Group's sales revenue in 2020 is EUR 27.99 billion, and it employs 85,400 people worldwide.

As a global leader in the field of beauty, L'Oréal is represented in all distribution channels: in the consumer goods market, in department stores, pharmacies, beauty salons, duty-free points and e-commerce. L'Oréal's commitments include ambitious 2030 goals under the L'Oréal for the Future sustainability program and aim to engage its entire ecosystem to create a more inclusive and sustainable society.

Sector X is an innovation platform that combines acceleration and educational programs for startups, corporate innovation programs for businesses, and services for venture investors.

Releaf is a Ukrainian startup specializing in the production and supply of sustainable paper products from fallen leaves.

Source: Loreal news